The last of the closely held
financial empires is about to give in to Wall Street's demands. Say it ain't
so, but Lazard
Freres may go public, or will die trying.
Lazard (the quaint Freres got dropped for obvious marketing reasons) almost
defined global finance, spitting off huge profits, for the better part of 150
years. Like the Rothschilds, Lazard set up a loose confederation of companies
in Paris, London
and New York sticking to the high end of the business, merger and
restructuring advice to big companies and managing money. Very snobby, white
shoes type of investment banking. No retail offices in Milwaukee Manchester or
Marseille pitching variable annuities to the gold chain and double knit crowd.
But that era is over. First off, Lazard has been left in the dust decades ago
by the globalization of Citigroup/Salomon Brothers, Morgan Stanley, Goldman
Sachs, JP Morgan of late, as well as fellow European firms CS First Boston and
UBS. They all have offices everywhere and do cross border deals.
Worse, Lazard became so closely held it strangled itself. It's not
without its squabbles between partners. All family partnerships must eventually
die, or at least de rigeur mortis sets in. Lazard is still a boutique
(an apt French name), petit yet effective. Wasserstein (bid 'em up Bruce
from RJR Nabisco fame) took over after selling his last firm to the Germans and
has turned Lazard into more of an American firm, with big bonuses to the big
dealmakers. That is at odds with the quite un-American sounding non-working
partners of Lazard. The chairman, Michel David-Weill, owns 9% of the firm, but
also sits on top of French investment firm Eurazeo that owns another 16%, and
between them, they control 6 of 11 board seats. When the minority is in
control, you often get la revolution. All in, 36% of the profits get
paid out to these non-working and minority controlling shareholders, in effect,
sucking the blood out of a once vibrant firm, de rigeur indeed.
To make matters worse, it takes money to make money on Wall Street these days.
Ask Goldman Sachs, who could no longer generate enough working capital
internally. They trailed publicly traded competitors like Morgan Stanley and
Merrill Lynch in how much capital they had under their belt, and tapped the
public markets to keep up. They also were plagued by non-working partners,
ex-bankers keen on taking their money out rather than re-invest in the
business.
An IPO solves a lot of these problems. Wasserstein hopes for a $3 billion deal
to make the last of the Lazards go away. (A minor sticky point -- I'm not sure
I like investing in deals where the money goes to someone else.) Another
boutique, Greenhill and Co went public in the spring at a huge value --
investors like profitable companies. But how profitable is Lazard? Who knows?
Wasserstein claims they made $250 million last year, David-Weill suggests they
lost $150. The $400 million question is how big of a bonus pool do they need to
keep their talent. The discipline of an IPO, operating a public company and
retaining earnings rather than draining it, may help Lazard return to their
powerhouse days.
This is the modern Wall Street, where both smarts AND capital are required to
generate returns, whether that's on Wall Street or in the real world. You can't
have one without the other anymore. This deal may signal the triumph of the
American shareholder financial model and a nail in the coffin of the elite
European style. It should serve as a wake up call to other family businesses
shy about tapping the public markets to shake off their mortis.
Andy Kessler is the author, most recently, of Running Money.








